Pratham Books is Hiring : Assistant Brand Manager

Pratham Books ( Illustration by Niloufer Wadia
Purpose of Job: Develop, plan, and manage marketing activities for various departments and stakeholders so as to enhance the Pratham Books brand, as well as its sub-brands, StoryWeaver, and Donate-a-Book

Main Responsibilities:

  • Develop and present our brands/properties/platforms memorably, to help themstand out in a competitive marketplace.
  • Communicate and connect with multiple stakeholders – authors, illustrators, publishers, children, parents, schools, other non-profits, social enterprises and governments.
  • Effectively explore new media avenues to achieve brand goals.
  • Develop CRM programs and database management. Prior experience in this will be an added advantage.
  • Plan and execute research projects.
  • Plan and execute marketing campaigns for our brands/properties/platforms
  • Enhance brand´s presence at literature festivals and book fairs through marketing collaterals and on ground activation.
  • Develop and maintain media relations.
Requirements:
  • A degree in Business/ Marketing
  • 3-4 years’ experience in advertising / media relations / MARCOM / social sector
  • Good communication, presentation and inter-personal skills
  • A self-starter, independent, team player who is motivated by the cause
  • Strong technology skills
  • Knowledge of Kannada is a plus
  • The ideal candidate should have a strong work ethic, high level of integrity and believe that all children should be given equitable opportunities to achieve their best.
Location: This is a full- time role based in our Bengaluru office.
Compensation: Salary will be commensurate with qualifications and experience.
Please send your resume to careers@prathambooks.org with ‘Social Media Manager’ in the subject line of the email.